Psychologic Probes in Pharmaceuticals:
Borrowing Techniques From Consumer Packaged Goods
- Understand what a "psychologic probe" or "psychologic investigation" is
- Know when to use psychological probes
- How to go about choosing a partner in the effort
- Understand the rules for professional-respondent interaction
- Understand the rules for client participation
- Market Research
- Marketing
- Advertising Agency
- Introducing psychologic probes or psychologic investigations
- Exposing the motivations that drive decisions and behaviors
- Pharmaceutical case studies included
- The "Rules" for psych probes
- The role of the client: what and why
- What happens during the process
- The respondent experience
- Each participant will receive a 2-sided laminated card with key learnings from the course
Darrel Edwards, PhD, Partner, Strategic Visions, San Diego, California. Dr. Edwards is an NASA-F (National Aeronautics and Space Administration Fellow), ABPP (Board Certified, Diplomate of the American Board of Professional Psychology), FACCP (Fellow, American Academy of Clinical Psychology) and S-ASQ (Senior, American Society for Quality), and F-IGS (Fellow, Institute of General Semantics, 1968). He founded Strategic Vision in 1972 (incorporated in 1989).
For More Information, Contact: |
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Leslie Goldberg, Executive Vice President
666 Godwin Avenue, Suite 320
Midland Park, NJ 07432
p: 201-670-7722 ext. 205
f: 201-670-8707
lgoldberg@advantageh.com
