The topics addressed in each session include methodologies, strategies, tools, and organizational and project management issues that market researchers consider to be key needs today. The courses offered are:

Most marketing research training courses are designed to cover a broad range of topics over an extended time period, often more than 1 day. This takes analysts away from their desks, and naturally incurs travel and hotel expenses.

Each Marketing Research 90-Minute Advantage Course targets a specific topic. Our course leaders run an in-depth, 90-minute workshop on that topic, scheduled at a time and location that will afford the least disruption of ongoing work.