Benchmarking Studies: What? Why? How?

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• Definition
• Key Learning Objectives
• Who Should Attend
• Content
• Case Studies
• Leavebehind
• Course Instructor
• Contact for More Information

Definition

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• Benchmarking is the process of identifying, understanding, and adapting best practices to improve performance.

Key Learning Objectives

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• Know the 4 types of benchmarking studies
• Understand when and how to conduct benchmarking studies
• Be aware of the caveats in using data for benchmarking
• Understand limitations of benchmarking analyses

Who Should Attend

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• Market Research
• Marketing
• Forecasting
• New Products
• Pricing
• Outcomes Research

Content

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• Discussion of the 4 types of benchmarking studies and how they are used
  1. Strategic benchmarking studies—can focus on structure, product development, operations, and/or manufacturing capabilities
  2. Functional benchmarking studies—assessing the performance of core business functions
  3. Best practices benchmarking studies—performance management and measurement
  4. Product benchmarking studies—competitive product analysis
• When and how to conduct a benchmarking study
  1. How to determine when a benchmarking study is appropriate
  2. Steps in the benchmarking process
  3. Sources of benchmarking data, and data caveats and considerations
  4. How to best use the results of a benchmarking study
• Developing criteria to determine a good fit
• Expectations for a benchmarking report
• Issues related to benchmarking
  1. Lack of a good match
  2. Reliability and applicability of aged data and examples
  3. Using models from outside the US to benchmark US market situations
• Choosing a vendor to conduct a benchmarking study

Case Studies

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• Relevant pharmaceutical examples will be used to illustrate the concepts

Leavebehind

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• Each participant will receive a 2-sided laminated card with key learnings from the course

Course Instructor

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Leslie Goldberg has more than 20 years of experience in the pharmaceutical industry including positions in marketing, marketing research, and strategic planning in both US and global operations. Leslie holds an MBA in marketing, finance, and healthcare from the J.L. Kellogg School of Management at Northwestern University and a BS in Pharmacy from Rutgers University. She maintains her license as a registered pharmacist in New Jersey.

For More Information, Contact:

Leslie Goldberg, Executive Vice President

666 Godwin Avenue, Suite 320
Midland Park, NJ 07432
p: 201-670-7722 ext. 205
f: 201-670-8707
lgoldberg@advantageh.com